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Efficient and credible influencer marketing
As a newly started company, TL TRYK had a great challenge. We wanted to promote our poster brand without too many administrative tasks, large budgets and at the same time build a customer group and establish the cornerstones of our branding and business.
The advantage of Brandarmies has been that it has been easy to create a profile and get started.
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Sara Larsen - Owner - TL TRYK
Efficient and credible influencer marketing
As a newly started company, TL TRYK had a great challenge. We wanted to promote our poster brand without too many administrative tasks, large budgets and at the same time build a customer group and establish the cornerstones of our branding and business.
The advantage of Brandarmies has been that it has been easy to create a profile and get started. We felt like we were being supported closely from the start and as soon as we had signed up, the alliance offers came automatically from branders. The range of branders is really great, and we have never been short of offers of alliances! We have been able to sit back and in that way be able to easily select who we wanted to do promotions with. It is also an advantage that they are geographically placed throughout the country and come in all age groups, so we reach out widely throughout Denmark, which was what we wanted.
For the past 6 months, we have run 4-5 promotions, which have been both "receive free product for promotion" or an offer to make giveaways. Both have worked well for both us and branders - and several of them have become loyal branders that share postings despite our promotion is actually over. We have undoubtedly grown as a brand with the help of Brandarmies' branders, and we see our collaborations as a win-win situation for both brands and branders.
Brandarmies has a unique portal that works and makes life easy for us, who are a small company! We would definitely recommend Brandarmies to small businesses that can easily get started with influencer marketing without the huge administrative costs and budgets.
Sara Larsen - Owner - TL TRYK
Well-functioning web portal
It's been a couple of years since I became an influencer and active brander for Brandarmies - and I certainly have no regrets. I feel so well treated by them, and I like, for example, that Brandarmies tag me on different brands, so that I can select the ones that interest me. They also have a fun knight concept, which means that as a brander you have to enter into alliances on your knighthood with the companies you want to be a brander for. That way, I make agreements with the companies, either by offering me an alliance, or I take the initiative myself.
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Birgit is 63 years old, from Esbjerg - and a passionate brander for Brandarmies
Birgit has gained almost 12,000 followers in just three years
Well-functioning web portal
It's been a couple of years since I became an influencer and active brander for Brandarmies - and I certainly have no regrets. I feel so well treated by them. I like that Brandarmies tag me on different brands, so that I can select the ones that interest me. They also have a fun knight concept, which means that as a brand you have to enter into alliances on your knighthood with the brands you want to promote. That way, I make agreements with the brands, either by offering me an alliance, or I take the initiative myself.
Today, I spend about four hours every day on my promotional activities for the 30 companies I am an ambassador or brander for. Including the time it takes me to answer the many questions from my followers. In my promotions, I do a lot to get behind the products and, for example, show what is happening in the production. Both because it interests me and because it raises more questions and likes from my followers. In general, I just love to share my personal experiences and my private life.
Brandarmies has a very well-functioning web portal, and the people behind it are always sweet and patient, even when I ask a lot of questions. They write positively back to me in an easy to understand way so that I am confirmed that I am doing the right thing when I do promotions for their clients.
Birgit is 63 years old, from Esbjerg - and a passionate brander for Brandarmies
Birgit has gained almost 12,000 followers in just three years
Super easy to be a brand
Brandarmies is in my eyes different from other influencer marketing platforms available today. I like that as an influencer - or rather brander, as Brandarmies calls it - you first and foremost enter into agreements with the companies you are interested in, and that a time period is set for the agreement. It also works well that the companies can then come up with suggestions for what they would like me to promote, and that I myself can say yes or no based on what interests me. That way, my promotions become sincere and far more credible.
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Selina is 35 years old, from Nørrebro - and a passionate brander for Brandarmies
Selina has studied e-business at CBS and been an active blogger
Super easy to be a brander
Brandarmies is different from other influencer marketing platforms available today. I like that as an influencer - or rather brander, as Brandarmies calls it - you first and foremost enter into agreements with the companies you are interested in, and that a time period is set for the agreement. It also works well that the companies can come up with suggestions for what they would like me to promote, and I can say yes or no based on what interests me. In that way, my promotions become sincere and far more credible.
It is super easy to be a brander for Brandarmies. Their platform is easy and intuitive to work with, and it works flawlessly especially when I receive information and good advice about every promotion via the portal - and feedback from the companies I work for, afterwards. I also appreciate being able to work directly with the companies, without either they or Brandarmies ruining my spirit and creativity by doing long briefings, where they tell me exactly what my promotions should contain.
Currently, I have alliances with four good, serious brands for Brandarmies with very different products and services that I can all vouch for 100%. I enjoy being a brander for Brandarmies and like to enter into alliances with several companies, provided that I am interested in their products or experiences and therefore can also present my followers with postings and stories that naturally interest them.
Selina is 35 years old, from Nørrebro - and a passionate brander for Brandarmies
Selina has studied e-business at CBS and been an active blogger
Influencer marketing is all about getting popular and influential people with many followers to mention your products on social media.
At Brandarmies, we differ in that we get common people who are passionate about your products to recommend them to others without requiring them to have a certain number of followers.
In this way, the credibility and thus the effect of the publicity is increased. In addition, common people typically have a closer relationship with their followers, which also contributes to the fact that they will be more influenced to buy.
At Brandarmies you can build an entire army of common people who can spread real, positive messages about your products in a structured and effective way. This is due to our simple do-it-yourself web portal, which makes it possible to keep track of a considerable number of branders and target their many promotional activities.
Because when you use common people with relatively few but relevant followers, it just requires that you can oversee and handle it all in an easy and clear way.
The mention of your products is perceived as more credible because it comes from others.
The messages become more interesting and effective because they are personal, authentic and genuine.
You get an extra element to reach your target group, so you can take up the fight against strong competitors.
You hit your target audience more accurately compared to advertising on social media.
You reach out more widely on social media than by simply advertising and boosting postings via Facebook.
It costs about the same as when you boost posts on Facebook - but has a much greater effect.
